Best Strategies for Digital Marketing
Let’s find out what is Marketing. Marketing is the action of identifying your customer’s need/problem, enticing them with solutions through the means of your product or service, and then yielding a relationship. Now we will define Digital Marketing. Digital marketing is “the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers.” Digital Marketing is a mixture of Marketing that involves social media, Emails, content writing, ads, and SEO is called Digital Marketing. Digital Marketing has been around since the early 1990s. Hotwired, a defunct online magazine, purchased several banner ads, and in 1993 the first clickable banner went live! Shortly after that, Google and Yahoo came out, and the Internet and marketing were never the same. The beauty of digital marketing is that it’s so versatile
There is always a huge interest in digital marketing trends and innovation in marketing around the turn of each year. 2022 will be no different it’s particularly true since the pandemic has forced downward pressure on marketing budgets meaning that marketers are looking for new cost-effective techniques.
Importance of Digital Marketing: -
There are many reasons to
move toward digital marketing. It is a more affordable way to reach a wider
audience and directly engage with them. You can also gather valuable insights
from digital marketing campaigns so you can make better decisions. Digital marketing
is on the rise – surpassing spending on traditional marketing for the first
time in 2019. This is because consumers are increasingly present on online
channels. With this increased use of technology, digital marketing platforms
have become essential to the digital marketing world. Tech advancements such as
AI and machine learning, make marketers better equipped with the marketing
technology they need to reach consumers on digital devices at just the right
moment.
8 Types of Digital
Marketing Strategies with Examples
8 common Strategies for
digital marketing include social media, influencer marketing, content
marketing, email, search engine optimization (SEO), pay-per-click (PPC),
affiliate, and mobile. Let’s take a deeper look at each:
·
Social Media Marketing Platforms. ...
·
Influencer Marketing. ...
·
Email Marketing. ...
·
Content Marketing. ...
·
Search Engine Optimization (SEO)
Marketing. ...
·
Pay-per-click (PPC) ...
·
Affiliate Marketing. ...
·
Mobile Marketing.
1. Social Media Marketing Platforms
Today’s consumers are
highly reliant on social media platforms such as Instagram, Facebook, LinkedIn,
and Snapchat. This is why brands must be active across accounts. Consider these
stats:
·
On average users have about 8 social media
accounts.
·
An average of 2 hours and 22 minutes are
spent on social media per person per day.
·
Out of the 5.11 billion people who have a
phone, 3.26 billion access social media using it.
·
People spend about 1/7th of their waking
time on social platforms.
Social media platforms
allow marketers to reach their prospects in a myriad of ways. First, marketing
teams can use these channels to distribute paid ads and sponsored content. Each
platform has a way for marketing teams to create paid ad campaigns and segment
users so these ads appear on the feeds of target audience members. While each
platform is different, most have capabilities that allow marketing teams to
place ads based on location, job title, interests, age, etc.
2. Influencer Marketing
Another effective way to
harness digital channels to reach target audiences is through influencer
marketing. Brands can partner with celebrities, sites, or others that are
considered experts in their field, and that share similar values. Brands can
then reach these influencers’ followers with branded content and offers. Many
marketers have found success with influencer marketing, with 9 out of 10 noting
that it was the same or better than other channels they use. Additionally, 1
out of 2 women based a purchase decision on a recommendation from an
influencer. Here is an example of influencer marketing: GoPro partnered up with
this Colorado-based influencer, Loki, whose followers include many outdoor
enthusiasts. This put their product in front of their target audience, with a
recommendation from a like-minded, trustworthy source.
3. Email Marketing
Email marketing campaigns
allow organizations to stay connected with prospects and customers, sending
them customized newsletters or offers based on past shopping history or brand
engagements. If an individual has interacted with a few of your branded
touchpoints – like an email offer for 10 percent off the items they have been
considering, or free shipping - that may be what ultimately brings about a
conversion. Nearly 60% of consumers say
that email plays a role in their purchase decisions. Furthermore, transactional
emails are more likely to be opened by subscribers.
4. Content Marketing
Content marketing allows
marketing teams to be proactive in answering their users’ questions. Marketing
teams create content, videos, and other assets to answer questions or provide
context to consumers throughout the three stages of the buyer’s journey:
·
The awareness stage: Buyer realizes they
have a need
·
The consideration stage: The buyer
determines a course of action to meet this need
·
The decision stage: Buyer decides on a
product/service to purchase to meet the need
For example, a consumer
might realize they need new shoes to wear to the gym. The marketing team for an
activewear company may produce a piece about what features you need from a
running shoe, as opposed to what you need if you focus on strength training.
Looking at this content, the buyer determines they need a pair of running shoes
that meets those criteria. Another piece of content might show the most popular
running shoes and their price points. Once they are educated on these factors,
they decide. The guidance offered by your brand throughout will likely result
in them purchasing from you. Content marketing is often less expensive than
other forms of marketing while producing nearly 3 times as many leads.
5. Search Engine Optimization (SEO) Marketing
Search engine
optimization often goes hand in hand with content marketing. When the customer
from the above example is conducting research on which gym shoes to buy, they
will probably click on one of the first three results that appear on Google.
With this in mind, the athletic shoes’ marketing team wants to ensure their
article appears in those top results. This is done by optimizing content for
user experience and ensuring the technical elements are in place to enable
search engine crawlers to easily find and index this content. Top search engine
results are often dictated by SEO Top search engine results are often dictated
by SEO.
6. Pay-per-click (PPC)
Pay-per-click is a form
of paid advertising that allows marketing teams to essentially purchase traffic
to their website. Marketers place ads on websites or search engines such as
Google and Microsoft Bing and pay a fee each time the ad is clicked on. These
ads often appear at the top of the search results page and are typically
determined by bids on specific keywords, while banner ads on websites usually
have set prices. PPC ads are often shown at the top of search engine results
PPC ads are often shown at the top of search engine results
7. Affiliate Marketing
Affiliate marketing is
similar to referral programs, it involves working with outside individuals or
companies under the agreement that they promote your product in exchange for a
commission from each sale that can be attributed to their efforts. This is a
way to cut down on costs and outsource some of the heavy liftings of promotion,
however, you’re putting your brand's reputation in someone else’s hands, so
this type of marketing often requires more extensive monitoring and tracking.
8. Mobile Marketing
Mobile marketing
initiatives can include many of the digital marketing strategies mentioned
above, and typically will leverage a combination of text messages, social
media, email, push notifications, and mobile applications. The importance of
mobile marketing is rising, as it is expected that by 2024, the number of
mobile shoppers will rise to approximately 187.5 million users. With the clear
move to mobile, marketers need to think about how they can optimize their
current marketing efforts for mobile to be able to deliver a seamless and
user-friendly experience.
Conclusion
Digital marketing, also
called online marketing, is the promotion of brands to connect with potential
customers using the internet and other forms of digital communication. This
includes not only email, social media, and web-based advertising, but also text
and multimedia messages as a marketing channel. Digital Marketing is very important
for specialists in digital marketing. Digital marketing is a perfect business
opportunity for digital marketers. To be competitive in the digital market, you
need to have a clear understanding of the advantages and disadvantages of
digital marketing. This is a growing business field. Digital marketing is
nothing more than taking advantage of new technologies to achieve marketing
objectives. The digital marketing team and the marketing department are no
different.
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