How Can I Optimize My Website For Better Search Engine Rankings?

By Taha Azher

There are many different techniques to optimize your website for better reach and better ranking in search. Search engine optimization is the process that goes into phases of optimizing a website and becoming popular among users in its search engine phases to rank it better. Or in simple words to improve the visibility of a website for better ranking and better search is called SEO.

There are 3 types of SEO

·         On-page SEO

·         Off-page SEO

·         Technical SEO

What is on-page SEO?

On-page SEO is the process where you have the resources of improving the search engine and attracting organic traffic while making different changes on the web page such changes are keyword optimization, Meta tags, URL structure, content optimization, internal linking, image optimization, and mobile-friendly optimization.

What is Off-page SEO?

Off-page SEO is defined as the process where you have limited resources in improving the website that is implemented outside of the source for better ranking is called off-page SEO. This includes Link building, social media marketing, Guest blogging, influence marketing, social book marketing, and content promotion are all off-page SEO activities.

 What is Technical SEO?

Technical SEO refers to the process which involves a technical element that can improve the website search engine such as website crawl, index, and much more that is needed.

Now let’s discuss the different ways to optimize my website for a better search engine:

Steps were taken to improve the website for a better Search engine:

Keyword research:

Mostly keywords are used in our daily work day and personal life but when we talk about SEO of a website that needs to be ranked we are talking about something big to do. Keyword research is research where Google finds a page relevant to the given keyword. When a consumer writes a word Such as Medical history then google finds the relevant topic of Medical history and gives you the top pages that are shown on the google page. To make your site easily be searched we use special tools such as Google keyword planner, SEMrush,  or MOZ keyword that gives specific keywords that are frequently used in our search engine.

On-page SEO:

As discussed above for ON page SEO we optimize different things so that the user can easily navigate through our site. Such changes can be title tags, Meta descriptions, header tagline, and content quality URL structure that can be easily handled. When we are working on this we want our site to be unique, descriptive and concise, and easy to use for the user to come and surf on it.

URL structure

URL always matters in SEO when a consumer wants to search for something in the URL link and sometimes URLs are very difficult to search and can make a major hit in de-ranking the site when it is not concise, easy to search, or keywords or not used properly.

Internal Linking

Internal Linking is defined as the pages of the website that are attached to build a website and works together is called internal linking. This helps the user to navigate the website and its direction according to the structure of the website that is designed. This will also help in crawling and indexing your content for better ranking. Without internal linking your website will have no direction to move on and creates problem in your ranking.

Off-page SEO

Off-page, SEO is discussed above where we have limited resources on the website. During that time you can build quality content and engage different users to come and attract your site through different sources with a specific industry.

Backlinks

Backlink is an off-page SEO where you can post different content or prevalent content through different sources such as Quora Digest, medium digest, Forum, tumbler, live journal, and google site by adding your website link to any of your given article post in the article by adding a hyperlink. This will create different sources and the site will have many users to come and visit the site. This will also help us in ranking our website.

Social media marketing

Social media marketing is a huge platform where users can come and see the website page, posts, blogs, content, and videos where many users can get engaged with our website.

Mobile Optimization

Mobile Optimization is a user-friendly environment where every website user is engaged and attracted to their mobile. Your website should be friendly and engaged for every user for crucial search engine ranking.

Website speed

If your Speed of the website is taking longer to load then this will make more problems in developing and reaching your site. No one would go for long loading especially when they are searching for a site. Optimizing your website can create a difference by compressing the images, minimizing the coding that is used, and utilizing caching techniques that can speed up the site loading to avoid long waiting.

Monitor and Analyze

You can track your website and identify the performance of the website by using different tools such as Google Analytics, google search console for better ranking. You can monitor the most keywords that are used, and increase organic traffics to optimize your website.

Conclusion:

These were the strategies that we go through on different websites to obtain significant results. So stay updated for the best techniques that can be used for your website for better ranking and a well-optimized website.

 

I am Taha Azher from Lahore Pakistan having 5 years of experience as a content writer specialist. I have written serveral blogs on 50+ niches such as IT, AI technology, digital marketing, business, and lifestyle, services using AI tools, google research, writing engaging content, and SEO-optimized contents, articles, and social media, for various websites. I am currently available for any freelance work for content writing projects. Check out my website here today! https://findmyblogs75.wordpress.com/

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